About Us

A woman practicing yoga outdoors on a blue mat, sitting cross-legged on a pink and purple patterned rug, with her left arm extended upward and her head tilted back. She has a braid with a yellow flower. There is a wicker basket and small bells with greenery in front of her, and a decorative water fountain behind her, with colorful tile accents and a wall-mounted water feature. Clear blue sky is overhead.

Our Cacao. Your Awakening.

Since 2011, Alegría Xocolatl has been crafting raw-vegan, small-batch Cacao alchemy with love, intention, and ancestral wisdom. From East Los Angeles artisan stalls to festival altars (including Burning Man and Lightning in a Bottle), our journey has always been about bringing heart, ritual, and joy to your Cacao chocolate experience.

Close-up of a small woven basket containing rocks and ice cubes.
Various green leaves and red flowers, including a partially opened red flower with a green center and yellow stamens.

Our Manifesto

Healing is our birthright.
To feel safe in our bodies and minds. To know power, peace, and limitless joy.

Connection is our birthright.
To move in alignment with Earth, our ancestors, our inner being, and each other.

Education is our birthright.
To learn the ways of the universe as the universe learns us.

Alegría is our birthright.
To live with unrestrained joy, in body, mind, home, and community. Because that freedom is our legacy, and we’re here to reclaim it with our products that make you feel good inside because they are good inside.

A hummingbird hovering near purple flowers in a garden, with a fence and potted plants in the background.
Group of people sitting on colorful blankets in a shaded outdoor garden, participating in a discussion or workshop, with a woman speaking to the group, and others listening and taking photos.
Woman sitting cross-legged on a red yoga mat in front of lush green plants, holding her hands together in a prayer position and smiling.

By Joy

In grad school, immersed in public art and social practice, I found myself drawn instead to a different form of medicine: the divine fruit of Cacao. I began to explore plant-based ingredients and ancestral techniques to nourish heart, body, and soul. The result: Cacao rituals that heal from the inside out.

I craft each bar, each box, each experience with intention: bold flavor, high vibration, pure ingredients. Inspired by ancient recipes, guided by the wisdom of plants, and fueled by creativity and community. This is our offering. This is our why.

What Sets Us Apart

Simplified black and white map showing North America, South America, Europe, Africa, Asia, Australia, and Antarctica with country borders and continent outlines.

  • Vegan, plant-based, small-batch.

  • Honoring Cacao’s origins, culture & spirit.

  • Not just a box of chocolates; a moment of ceremony, connection & healing.

  • Founded by a Latina-owned holistic health practitioner, East LA heart, global vision

Ready to join the ritual?

  • Group of people preparing food in a rustic wooden kitchen with shelves, utensils, and a large counter.

    Guided cacao ceremonies and holistic workshops designed to reconnect you to your body, breath, intuition, and community. These experiences honor ancestral wisdom and invite deep presence, healing, and joy.

    Explore Healing Experiences
  • Handcrafted cacao rituals made with plant-based ingredients and ancestral intention. Each bar and ritual box is created to nourish the body, open the heart, and bring moments of ceremony into your everyday life.

    Handcrafted cacao rituals made with plant-based ingredients and ancestral intention. Each bar and ritual box is created to nourish the body, open the heart, and bring moments of ceremony into your everyday life.

    Browse Products